Alexia® Foods Unveils Garlic Fries™ At Fancy Food Show

Leading Natural Foods Company Continues to Evolve in the Frozen Potato Category

For Immediate Release
Contact: Rosa M. Jacquez
Tel: 718-609-5665 x 5
rosa@alexiafoods.com

(New York, NY - January 20, 2005) - Continuing in its evolution, ALEXIA, the fastest growing brand of frozen potatoes in the United States, will launch Garlic Fries at the 30th Winter Fancy Food Show in San Francisco.

The first of this new product line, ALEXIA Garlic Fries - Garlic & Herbs, takes the established ALEXIA hallmarks of all-natural premium ingredients and convenience to the next level. Each package contains 18 ounces of thick-cut, extra long and fancy, skin-on russet potatoes along with a 2 ounce packet of savory garlic sauce. The sauce is made with extra virgin olive oil, chopped garlic, herbs and spices. Once the fries are cooked to golden perfection, the thawed sauce is spread over and blended with the fries. The result is a singular delight that announces itself aromatically and visually with an unsurpassed flavor.

ALEXIA Foods, founded in April, 2002 by Alexander Dzieduszycki, a chef and co-creator of Terra Chips®, has achieved placement in over 10,000 U.S. retail locations. ALEXIA is the number one selling frozen potato brand in the natural foods channel. According to A.C Nielsen, ALEXIA sales grew 235% for the 52 week period ending November 27, 2004. The ALEXIA line is sold throughout North America in supermarkets, specialty and natural food stores.

Garlic Fries mark a turning point for both ALEXIA and the frozen potato category. "Many people have told me that until we came along, there had been no true innovation in the frozen potato category for decades," says Dzieduszycki. "I'm proud that ALEXIA is quickly becoming the leader of Trans Fat Free frozen products and I'm pleased to add Garlic Fries to our frozen potato offerings."

ALEXIA Foods is a privately held company headquartered in Brooklyn, NY. ALEXIA produces 100% natural premium frozen potato and appetizer products.