AlexiaŽ Foods Announces Artisan Breads

For Immediate Release
Contact: Rosa M. Jacquez
Tel: 718-609-5665 x 5
rosa@alexiafoods.com

NEW YORK, NY - June 27, 2004) ALEXIAŽ, the small company that is making a large impact in frozen foods, is expanding its line of USDA certified Organic products with the addition of Hashed BrownsTM, Yukon Gold Hashed Brown potatoes. Attendees of the 2004 Summer Fancy Food Show are among the first to taste the product today and experience what Alexia Foods believes will be its next success!

Hashed Browns are made with buttery Yukon Gold potatoes and a carefully crafted Seasoned Salt blend. Like the Oven Crinkles introduced by Alexia earlier this year, they are made with the best certified organic ingredients and are kosher pareve. Unlike other Hashed Browns out in the market today, Hashed Browns deliver unsurpassed flavor while being Fat Free and containing no cholesterol.

"The success of our Oven Crinkles confirmed that consumers continue to look for snacks and side dishes that are organic" says Alexander Dzieduszycki, President & CEO of Alexia Foods, Inc. and the creative force behind the ALEXIAŽ brand. "I felt it was Alexia's time to offer an organic option for breakfast. Our Hashed Browns do just that while delivering the great flavor that our loyal consumers have come to expect from us". Dzieduszycki goes on to say that Hashed Browns are versatile and will be a key ingredient in the recipes Alexia plans to add to its website later this year.

Alexia expects Hashed Browns to be placed in the freezer alongside the rest of its family of frozen potato products currently being sold at over 10,000 US Retail locations. Alexia's entire line of unique products are free of hydrogenated oils and trans fat. These are among the reasons why Alexia continues to be the top selling brand of frozen potatoes in natural and specialty foods markets today. What's next for Alexia? "We'll keep working hard to maintain the momentum" says Dzieduszycki. "Everyone should be on the lookout for the next Alexia creation coming soon!"

Alexia Foods is a privately held company headquartered in Brooklyn, NY. ALEXIA produces 100% natural premium frozen products. For additional information about Alexia Foods and the ALEXIAŽ brand please visit www.alexiafoods.com and click on the "About Us" tab.