Alexia™ Introduces Three Organic Crinkle Cut Oven Fries

Premium frozen potato leader continues expansion

For Immediate Release
Contact: Rosa M. Jacquez
Tel: 718-609-5665 x 5
rosa@alexiafoods.com

NEW YORK, NY – January 18, 2004) – ALEXIA Foods, Inc., the top selling brand of frozen potatoes in the natural and specialty foods market, launched its first set of USDA certified Organic products today at the 2004 Winter Fancy Food Show. The three new flavors are: Oven Crinkles Classic with Sea Salt (Low Sodium); Oven Crinkles Salt & Pepper; Oven Crinkles Onion & Garlic.

These new Organic products reflect ALEXIA’s commitment to deliver unrivaled flavor while remaining consistent with today’s healthier lifestyles. As with the existing line of eight ALEXIA frozen potatoes, the new Organic items are cooked without hydrogenated oils. This ensures that there are no Trans Fatty acids. Trans fats have recently been identified as one of the worst contributors to heart disease. The Organics have no saturated fat and only 4 grams of fat per 3 oz. serving. The Organic Oven Crinkles with Sea Salt are even classified as "Low Sodium," with only 140 mg of sodium per serving. All three products are Kosher Pareve.

ALEXIA Foods, founded by Alexander Dzieduszycki, a chef and co-creator of Terra Chips®, has achieved placement in over 5,000 U.S. retail locations and has become the number one selling frozen potato brand in natural foods since its launch in April, 2002. The ALEXIA line is sold throughout North America in supermarkets, specialty and natural food stores.

Organic products have been on Dzieduszycki’s mind since ALEXIA’s inception. "It took me a quite some time to get them just right” says Dzieduszycki. "I always want the first association someone has with ALEXIA to be flavorful and of 'quality'. I’ve tasted too many Organic products that don’t match the flavor of their conventional counterparts. These Organic Oven Crinkles create a new standard for the category,” Dzieduszycki continued. As part of ALEXIA’s commitment to provide exceptional value, the Organics will be priced at the same level as ALEXIA’s existing products. "We want everyone to benefit from Organic products, not just those that can afford them," says Dzieduszycki.

To be certified as Organic by the USDA a product must be produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. To ensure this process’s integrity ALEXIA's products are supervised by Oregon Tilth a well respected leader in the Organic movement since 1974.

ALEXIA Foods is a privately held company headquartered in Brooklyn, NY. ALEXIA produces 100% natural premium frozen potato products.